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The big catch here: You can only access the new space via mobile. Within the menu, users can take a variety of actions like reviewing what you’ve shared (and delete as you see fit), managing their Ad preferences, and reviewing who can see your profile and shared content. So, they’ve streamlined privacy controls within a single, dedicated space and created a Privacy Shortcuts Menu. Per Facebook, the first step was to make the privacy controls more accessible to users.
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The goal of the post is to “help people understand the choices they have over their own data,” which seems to place some of the onus on users. In a blog post titled, “It’s Time to Make Our Privacy Tools Easier to Find,” Facebook provides education to users around their privacy preferences and how they can better understand the scope of data shared with Facebook. The move is a direct response to the Cambridge Analytica scandal, which exposed questionable methods of data-sharing between Facebook and third-parties, and called into question the very foundation of Facebook’s relationship with its users: that is, data-enabled advertising in exchange for free and unfettered use of its platform. Deep in damage control mode, Facebook has announced instructions for viewing and downloading the library of data users have amassed on their platform over the years.
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